Account-based outreachmargaret@innovarasolution.com
Innovara SolutionAccount-based outreach
Account-based outreach

Answer buyer questions before sales does.

Innovara Solution runs coordinated account-based programs for innovation and R&D software vendors. Every program starts with criteria you agree, and every contact is checked by a person.

Target accountsExample
AccountBuying groupStatus
Meridian Clinics4 of 6 mappedresearching
Silverline Travel2 of 4 mappedengaged
Sable Security3 of 5 mappedengaged
Bluewater Foods3 of 3 mappedmeeting
Services

Where we can help

Innovara Solution is a account-based marketing agency working with innovation and R&D software vendors. Most clients start with one service and add others.

01

Account-based programs

Coordinated outreach to a named account list.

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02

Content strategy

Content that sales teams actually use.

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03

Event and webinar registrations

The right attendees in the room.

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04

Lead nurturing

Stay useful until the buyer is ready.

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Process

How it works

01

Discover

A working session on your market and goals.

02

Plan

Channels, messaging and success measures agreed.

03

Run

We execute and adjust weekly.

04

Report

Results reviewed together every month.

Who we work with

Built for

Innovation and R&D software vendorsAccount executivesSDR managersChannel managers
Principles

The way we work

Simple rules we follow on every engagement.

Quality over volume

We'd rather send you five right leads than fifty wrong ones.

One point of contact

A named program lead who knows your account.

Your criteria, agreed first

We write down what counts as qualified before the program starts.

FAQ

Common questions

What counts as a qualified lead?

We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.

How do you contact prospects?

Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.

Can you work with our CRM?

Yes. Leads can be delivered into most CRMs or as files with the fields you use.

Have a target in mind?

Send a short brief and a person will reply with ideas and next steps.

Contact Innovara Solution